India CMO — Professional Services (Regional Leadership)

Position overview

Gladwin International Leadership Advisors is representing a confidential organisation in Professional Services on a senior CMO leadership mandate anchored in India.

This is a sector or practice-head mandate combining deep domain credibility with commercial ownership of a vertical P&L or global practice line.

You will be measured on outcomes that compound: talent depth, customer trust, and a balance sheet that can flex through cycles.

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Context you will inherit

• Market & sector: Practice building leadership — finding partners who can build new service lines or geographic practices from scratch, requiring entrepreneurial instinct within a structured partnership environment
• Geographic spine: Primary hub India with reporting lines into global / regional matrix partners.
• Organisation stage: Recent leadership turnover created ambiguity on priorities; you will need to re-establish a crisp enterprise storyline.
• Stakeholders: Key interfaces include headquarters strategy, regional risk and legal, local regulators (where material), and anchor channel partners.
• Secondary lens: Retention of high performers — professional services firms face constant attrition of their best people to corporate roles; building compelling career propositions is a leadership challenge

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The mandate (12–24 month arc)

1. Win/loss intelligence: Systematise why deals are won or lost; feed insights to product and pricing weekly.
2. Channel conflict: Clarify rules of engagement where direct and indirect routes overlap.
3. Localization at scale: Templates and playbooks that local markets can adapt without fragmenting the brand.
4. Analyst & influencer relations: Where sector norms apply, strengthen third-party validation without over-promising.
5. Marketing operations: SLAs between marketing, sales ops, and RevOps — fewer dropped leads, faster follow-up.
6. Budget agility: Shift spend quarterly toward working channels — kill sacred cows with weak CAC/LTV.

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Responsibilities (representative)

• Build product marketing capability tied to roadmap and revenue plays.
• Improve marketing ROI measurement — acceptable proxies where full attribution is impossible.
• Develop partner and channel marketing where indirect routes dominate.
• Instil crisis communications readiness with legal and corporate affairs.
• Coach the organisation on narrative discipline — one story, many channels.

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Leadership profile

• Communication: Executive presence in English; additional languages valued where market-relevant.
• Education: Strong undergraduate grounding; MBA / advanced degree / professional qualification common at this level.
• Judgment: High signal-to-noise under pressure; ethical clarity; willingness to halt initiatives that break risk appetite.
• Modern marketing: Fluency with data, segmentation, and accountable spend — not only creative excellence.
• Geographic muscle: Deep experience leading in or from India with credible local stakeholder judgment.

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Team & culture

Expect some fatigue from prior change programmes. Your success depends on simpler priorities, fewer initiatives, and leaders who model accountability. Culture is how decisions get made when spreadsheets disagree — you set that tone.

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Success measures (examples)

• Growth quality: Mix of recurring revenue, new logos, and cross-sell — not volume for its own sake.
• Productivity: Unit cost, automation savings, or throughput improvements with audited baselines.
• Customer: NPS / CSAT where tracked; contract renewals; reference-ability in strategic accounts.
• Franchise: Clean compliance record; reputation stability in industry and government forums.

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First 90 days (orientation arc)

• Days 1–30: Listening tour — customers, regulators (as appropriate), top team 1:1s, and unfiltered view of numbers; pause major reorganisation.
• Days 30–60: Publish a short memo on priorities, non-goals, and decision rights; align executive committee on three enterprise bets.
• Days 60–90: Lock operating cadence; fill or upgrade one to two critical seats; deliver one visible win (customer, cost, or culture).
• Commission a pragmatic view of data, cyber, and automation posture; sponsor one bounded pilot with ROI hypothesis.
• Establish escalation discipline with matrix partners — fewer meetings, clearer decision logs.

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Stakeholder map (illustrative)

• Internal: CEO or regional president, CFO, risk / legal, CHRO, CIO or CDO, business GMs, internal audit.
• External: Strategic accounts, channel partners, industry associations, regulators (where material).
• Owners: PE operating partners, promoter office, or public investors — pace and clarity matter as much as vision.

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Travel & mobility

Multi-hub rhythm — plan for weekly or bi-weekly cross-border travel during integration or transformation peaks.

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Compensation

Market-aligned CMO remuneration in Professional Services with performance linkage; sign-on and relocation considered for exceptional fits.

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Application process

Gladwin International is managing this search confidentially. Shortlisted candidates will engage in structured conversations with the firm’s partners before client introduction. Please apply through the careers portal with a concise note on why this geography, sector, and remit fit your trajectory.

We review every submission personally; unsolicited outreach to the end client is discouraged and may disqualify candidacy.

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Reference: professional-services · CMO · India · Gladwin International Leadership Advisors