Head of Aviation — India (CMO-level mandate)

Position overview

Gladwin International Leadership Advisors is representing a confidential organisation in Aviation & Aerospace on a senior CMO leadership mandate anchored in India.

This is a sector or practice-head mandate combining deep domain credibility with commercial ownership of a vertical P&L or global practice line.

The organisation is looking for pattern recognition: someone who has seen similar complexity before and knows which levers matter first.

Context you will inherit

• Market & sector: Digital transformation — airline retailing, dynamic pricing, and ancillary revenue optimisation require commercial technology leaders with deep aviation domain understanding
• Geographic spine: Primary hub India with reporting lines into global / regional matrix partners.
• Organisation stage: Recent leadership turnover created ambiguity on priorities; you will need to re-establish a crisp enterprise storyline.
• Stakeholders: Key interfaces include headquarters strategy, regional risk and legal, local regulators (where material), and anchor channel partners.
• Secondary lens: Defence manufacturing leadership — as India builds its defence industrial base, finding leaders who can manage complex long-cycle defence programmes with government stakeholder interfaces

The mandate (12–24 month arc)

1. Win/loss intelligence: Systematise why deals are won or lost; feed insights to product and pricing weekly.
2. Channel conflict: Clarify rules of engagement where direct and indirect routes overlap.
3. Localization at scale: Templates and playbooks that local markets can adapt without fragmenting the brand.
4. Analyst & influencer relations: Where sector norms apply, strengthen third-party validation without over-promising.
5. Marketing operations: SLAs between marketing, sales ops, and RevOps — fewer dropped leads, faster follow-up.
6. Budget agility: Shift spend quarterly toward working channels — kill sacred cows with weak CAC/LTV.

Responsibilities (representative)

• Build product marketing capability tied to roadmap and revenue plays.
• Improve marketing ROI measurement — acceptable proxies where full attribution is impossible.
• Develop partner and channel marketing where indirect routes dominate.
• Instil crisis communications readiness with legal and corporate affairs.
• Coach the organisation on narrative discipline — one story, many channels.

Leadership profile

• Judgment: High signal-to-noise under pressure; ethical clarity; willingness to halt initiatives that break risk appetite.
• Communication: Executive presence in English; additional languages valued where market-relevant.
• Education: Strong undergraduate grounding; MBA / advanced degree / professional qualification common at this level.
• Modern marketing: Fluency with data, segmentation, and accountable spend — not only creative excellence.
• Geographic muscle: Deep experience leading in or from India with credible local stakeholder judgment.

Team & culture

Expect some fatigue from prior change programmes. Your success depends on simpler priorities, fewer initiatives, and leaders who model accountability. Culture is how decisions get made when spreadsheets disagree — you set that tone.

Success measures (examples)

• Financial: Revenue and margin vs. plan; cash conversion; capital efficiency.
• Strategic: Share in priority segments; customer retention in anchor accounts; milestone delivery on transformation.
• People: Engagement trends; regrettable attrition in critical roles; diversity of succession slate.
• Risk: Audit and regulatory outcomes; conduct events; operational resilience metrics.

First 90 days (orientation arc)

• Days 1–30: Shadow key customer journeys or operations — paper over slides where reality diverges.
• Days 30–60: Cut or pause low-value projects freeing capacity for strategic work.
• Days 60–90: Publish first integrated forecast or plan under your ownership — even if directional.
• Build trust with risk, legal, and audit through transparency — surprises erode licence to move fast.
• Pick one cultural signal (e.g. meeting hygiene, promotion criteria) and model it relentlessly.

Stakeholder map (illustrative)

• Internal: Matrix of global product houses and local P&L; tension is normal — your role is to broker trade-offs with data.
• External: Customers who influence reference deals; government or industry bodies in regulated sectors.
• Capital providers: Banks, sponsors, or minority investors — each needs a slightly different narrative on risk.

Travel & mobility

Multi-hub rhythm — plan for weekly or bi-weekly cross-border travel during integration or transformation peaks.

Compensation

Competitive CMO compensation for Aviation & Aerospace leadership: cash, incentive, benefits, and potential equity or carry (case-dependent). Discussed with finalists only.

Application status

This mandate is no longer accepting new applications. The search progressed through Q4 2025 and closed for submissions in February 2026. We retain this posting for transparency on the type of leadership work we carry in Aviation & Aerospace and India. For similar active mandates, browse open roles or submit a general profile through executive search inquiry.

Reference: aviation-aerospace · CMO · India · Gladwin International Leadership Advisors