CMO → CEO Readiness Audit

“CMOs who own revenue metrics are 3× more likely to be considered for CEO roles — yet only 20% of CMOs have P&L responsibility.”

— C-suite marketing leadership research, 2024

The CMO role has evolved from brand custodian to growth architect. CMOs who bridge the gap between creativity and commercial impact have a clear path to the CEO chair.

Average path: 5–10 years from CMO to CEO · Moderate — requires deliberate P&L expansion

Takes 3 minutes · 10 dimensions · Personalised gap analysis

01Financial Literacy &

02P&L Ownership &

03Supply Chain &

04Regulatory & Compliance

05Large Organisation Leadership

06Investor Relations &

07Risk Management &

08Enterprise Technology Strategy

09People & Culture

10Cross-Functional Credibility