Commercial & delivery excellence CFO — Consumer & Retail (Middle East)

Position overview

Gladwin International Leadership Advisors is representing a confidential organisation in Consumer, Retail & FMCG on a senior CFO leadership mandate anchored in Middle East. The remit explicitly spans India, Australia, Malaysia.

This is a P&L-owning regional leadership mandate with full accountability for revenue, margin, talent, and governance across the defined geography.

You will be measured on outcomes that compound: talent depth, customer trust, and a balance sheet that can flex through cycles.

Context you will inherit

• Market & sector: Building omnichannel commercial capability — integrating traditional distribution (GT/MT) with e-commerce, quick commerce, and D2C in a coherent go-to-market model
• Geographic spine: Primary hub Middle East with explicit corridor responsibility across India, Australia, Malaysia.
• Organisation stage: Recent leadership turnover created ambiguity on priorities; you will need to re-establish a crisp enterprise storyline.
• Stakeholders: Key interfaces include headquarters strategy, regional risk and legal, local regulators (where material), and anchor channel partners.
• Secondary lens: Supply chain agility — building leaders who can manage demand volatility, raw material inflation, and supply disruption in a world of perpetual uncertainty

The mandate (12–24 month arc)

1. Cash culture: Make cash conversion a leadership KPI, not a finance-only metric; align incentives accordingly.
2. Pricing governance: Install guardrails on discounting and contract terms that erode lifetime margin.
3. Long-range planning: Replace static LRP with scenarios owners can stress — rates, FX, volume, and regulatory shocks.
4. Shared services chargeback: Improve transparency so business units see true cost-to-serve and behave accordingly.
5. Finance talent mix: Blend operators who have lived in P&Ls with technical specialists (tax, treasury, systems).
6. Ethics & conduct: Ensure incentives and targets do not invite shortcuts — partner with compliance on early warnings.

Responsibilities (representative)

• Build finance business partnering that GMs trust as thought partners, not scorekeepers only.
• Sponsor digital finance roadmap — close, planning, and management reporting on modern platforms.
• Co-own working capital programme with COO and sales — DSO, DPO, inventory as appropriate.
• Lead finance integration on acquisitions with clear Day-1 / Day-100 milestones.
• Align incentive design with cash and return metrics, not only accounting profit.

Leadership profile

• Communication: Executive presence in English; additional languages valued where market-relevant.
• Education: Strong undergraduate grounding; MBA / advanced degree / professional qualification common at this level.
• Judgment: High signal-to-noise under pressure; ethical clarity; willingness to halt initiatives that break risk appetite.
• Capital discipline: Examples of improving forecast accuracy, returns, or balance-sheet resilience in Consumer, Retail & FMCG.
• Geographic muscle: Comfort operating from Middle East with regular engagement across India, Australia.

Team & culture

Inclusion and psychological safety are not separate programmes — they are prerequisites for honest debate on strategy and risk. Model curiosity, direct feedback, and consequences for conduct lapses.

Success measures (examples)

• Growth quality: Mix of recurring revenue, new logos, and cross-sell — not volume for its own sake.
• Productivity: Unit cost, automation savings, or throughput improvements with audited baselines.
• Customer: NPS / CSAT where tracked; contract renewals; reference-ability in strategic accounts.
• Franchise: Clean compliance record; reputation stability in industry and government forums.

First 90 days (orientation arc)

• Days 1–30: Listening tour — customers, regulators (as appropriate), top team 1:1s, and unfiltered view of numbers; pause major reorganisation.
• Days 30–60: Publish a short memo on priorities, non-goals, and decision rights; align executive committee on three enterprise bets.
• Days 60–90: Lock operating cadence; fill or upgrade one to two critical seats; deliver one visible win (customer, cost, or culture).
• Commission a pragmatic view of data, cyber, and automation posture; sponsor one bounded pilot with ROI hypothesis.
• Establish escalation discipline with matrix partners — fewer meetings, clearer decision logs.

Stakeholder map (illustrative)

• Internal: CEO or regional president, CFO, risk / legal, CHRO, CIO or CDO, business GMs, internal audit.
• External: Strategic accounts, channel partners, industry associations, regulators (where material).
• Owners: PE operating partners, promoter office, or public investors — pace and clarity matter as much as vision.

Travel & mobility

Multi-hub rhythm — plan for weekly or bi-weekly cross-border travel during integration or transformation peaks.

Compensation

Market-aligned CFO remuneration in Consumer, Retail & FMCG with performance linkage; sign-on and relocation considered for exceptional fits.

Application status

This mandate is no longer accepting new applications. The search progressed through Q4 2025 and closed for submissions in February 2026. We retain this posting for transparency on the type of leadership work we carry in Consumer, Retail & FMCG and Middle East. For similar active mandates, browse open roles or submit a general profile through executive search inquiry.

Reference: consumer-retail-fmcg · CFO · Middle East · Gladwin International Leadership Advisors